Prepare with intent
Know the account, the business problem, the people, and the outcome you need before the meeting starts.
SALES COACHING • TEAM TRAINING • ADVISORY
Sales doesn’t need more noise.
It needs a standard.
Build the habits, structure, and accountability that turn effort into consistent performance—from the first discovery call to complex enterprise growth.
THE OPERATING CYCLE
STANDARDover improvisation
01Prepare 02
Discover 03
Advance 04
Inspect
18+Years in enterprise sales
$230M+Sales growth
3Coaching levels
THE STANDARD
A sales system you can actually run.
Motivation fades. A clear operating standard creates durable performance.
Discover what matters
Move beyond surface questions to uncover impact, urgency, decision dynamics, and the real cost of standing still.
Advance every deal
Replace vague follow-up with mutual commitments, named owners, and a dated next step.
Inspect the work
Use evidence—not optimism—to evaluate pipeline quality, seller activity, and account progress.
COACHING FOR EVERY STAGE
Meet the seller where they are.
Raise the standard from there.
FOUNDATION
Build the right habits from day one.
Learn how to prepare, open a conversation, run discovery, communicate value, manage follow-up, and build a pipeline you can trust.
- Call planning and confidence
- Discovery fundamentals
- CRM and pipeline discipline
- Objection handling
WAYS TO WORK TOGETHER
Focused support. Measurable progress.
01 / INDIVIDUAL
Seller Accelerator
$1,500 / 6 weeks
Focused one-on-one coaching for sellers who want a stronger operating rhythm, better conversations, and more consistent deal advancement.
- Six private coaching sessions
- Personal development plan
- Live deal and pipeline coaching
- Practice assignments and accountability
02 / TEAMS
Team Standard Workshop
From $5,000
A practical half-day sales workshop that gives the team a shared language, repeatable expectations, and tools managers can reinforce.
- Leadership discovery and customization
- Interactive half-day workshop
- Sales playbook and scorecard
- Manager reinforcement session
03 / LEADERSHIP
Enterprise Sales Advisory
From $7,500 / month
Hands-on advisory for leaders who need stronger commercial structure, pipeline visibility, strategic-account discipline, and coaching cadence.
- Sales operating-model review
- Pipeline and forecast inspection
- Strategic-account structure
- Leadership coaching and action plan
START A CONVERSATION
Tell me where you want to raise the standard.
Share a little context and I’ll respond personally to discuss fit, goals, and the right next step.
Prefer email?info@thesellerstandard.com
18+
BUILT FROM EXPERIENCE
Led by someone who has carried the number.
The Seller Standard was founded by Rob Kelly after more than 18 years leading complex sales, strategic accounts, and commercial growth. The coaching is practical because it comes from the work: developing sellers, navigating long buying cycles, building executive relationships, and turning opportunity into accountable action.
Rob Kelly Founder, The Seller Standard
RAISE THE STANDARD